World No Tobacco Day campaigns by the government and stringent pictorial warnings on packages of smoking and chewable tobacco products seem to have increased the number of smokers in India who wish to quit smoking.Studies carried out after the implementation of pictorial package warnings in Brazil, Canada, Singapore and Thailand consistently show that graphic warnings have significantly increased people awareness of the harms of tobacco useaccording to the World Health Organisation. In India, the world’s second-largest producer and consumer of tobacco after China, over 241 million people are estimated to be using tobacco in some form or the other.According to the Global Adult Tobacco Survey 2009-2010, nearly 35 per cent of Indians are currently using some form of tobacco.However, around 38 per cent of cigarette smokers, 29.3 per cent of bidi users and 33.8 per cent of those who use smokeless tobacco were thinking about quitting because of the warning labels on the products they use, said the survey.
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